Customer-based brand equity is the brand attitudes and behaviors of consumers,and reference group has significant influe......

Online shopping had been very hot since a few years ago.Chanel opened an online store a few years ago but sales volume i......

According to theoretical model of Cognitive-Attitude-Behavior,situational experiment will be used in this paper to explo......

Mobile bank,as an emerging form of financial service,has received widespread attention,and its development is strongly d......

Crowdsourcing market provides a lot of advantages to solve problems of organizations,companies and individuals.As a resu......

本研究以营养保健食品、美容保养品、清洁用品为直销产品的代表,调查网络族群对购买直销产品的各种风险构面知觉程度,与降低知觉风......